This is the kind of market research that accounts for the bulk of research investment in Brazil. Due to its contribution to strategic and tactical decision-making in relation to corporate settings and refinement, satisfaction and loyalty studies conducted by Bridge Research are based on in-depth statistical procedures that give great importance to the utility of results (involving correlation analysis, identifying areas of priority action, among others). Our professionals are trained to define the measures and procedures best tuned to the Brazilian culture, while also considering international benchmark parameters.

Therefore, our Satisfaction & Loyalty research examines the relationship between our clients and their Brazilian target audiences, allowing changes in projects and methodologies without losing track of information collected in the past.