Positioning and Competitiveness

The way a brand is positioned is one of its most valuable and critical resources. With this in mind, Bridge has a specialized department dedicated to providing its clients far more than simple brand and product positioning analysis, including the reflection of this position for the equity of the brand.

Pre and post campaign evaluation: to measure recognition, identify the strengths and weaknesses that require attention in both the pre and post launch communication campaigns, and recommend necessary adjustments to better utilize investments and meet advertising goals.


Market Scale: For a business to be attractive, it is not enough to have interested target customers. They must have, though, sufficient income or capacity to carry-through on the purchase of the product/service offered. The market that is in a position to purchase the product/service is called the Available Market, and identifying this segment is essential in assessing the viability of a business.