Pricing e Conjoint Analysis

Pricing studies and market scenarios are fundamental aids to assist decision-making across much of the marketing mix for product-rich companies. However, by its specific features, such projects require experience, analytical skills and, not least of all, data collection technology.

In line with our proposal to combine technology, expertise and partnership, Bridge studies are conducted by professionals with specific expertise, and are supported by technological tools that qualify and streamline data collection and the analysis of information. A good example of our work in this type of project is the use of Internet cafes and laptops as infrastructure and field tools, producing rapid and reliable responses for our clients.

Conjoint Analysis is a research technique used to measure the trade-offs people encounter when choosing products and services, and it is also used to predict future choices. Conjoint Analysis assumes that a product can be "broken down" into its component attributes. For example, a car has attributes such as color, price, size, performance and models; using Conjoint Analysis, the value that an individual places on any product is equivalent to the sum of the utilities that are derived from all the attributes that make up the product.

Pricing is the process of putting prices, automatically or manually, on sales orders and purchases, based on factors such as:


• Fixed amount

• Variations in quantities sold or purchased

• Promotional campaigns/sales

• Prevailing price by rights or indexes

• Date of invoice or shipment;

• Combinations of multiple purchases and many other factors