As much as the satisfaction studies, product and concept testing is increasingly essential in the decision-making processes. Even with an established tactical profile, such projects can deliver greater strategic information useful in the ongoing processes of innovation, design, upgrades, market expansion, and product and services positioning. It is precisely this comprehensive approach that Bridge offers in their concept testing, refining product positioning and exposure by making use of technological tools for the highest quality of actionable analysis.

Product and Concept Testing identifies how you can interpret market needs, turning them into concrete products and services. Consumer expectations are not always aligned with the benefits offered by a product or service, so it is essential to apply the Product and Concept Testing as to identify these expectations and anticipate trends, as well as potential risks.